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Tuesday, 17 July 2012

7 Ways To Make Money Using Nothing More Than Your List

List building An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list. An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out. And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items. Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will. But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list. 1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money. 2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance. 3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get. list building 4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer. 5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive. 6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher. 7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase. (http://wealthwithmartinburt.com/7-ways-to-make-money-using-nothing-more-than-your-list/)

Monday, 2 July 2012

Strong Leadership - How Coaching Can Help You Get It

Leadership is one key ingredient that I discovered in helping clients and myself achieving quantum progress in many small and medium business. If we looked at presidents of many countries, strong leadership is one key ingredient that have transformed a nation to excel. Leaders such as Winston Churchill and Nelson Mandela have successfully turn around the beliefs of their people from pessimists into optimists who are congruent enough to actually did something for the better. I remembered when I started my coaching career, I took this profiling test that told me that I had the characters of "compliance" and " supportive" in nature. That means, I am more of task oriented and reserved person who do not like to confront people. After 5 years in the coaching business and took another test, I realized that my character has changed. I am more "dominant" and aggressive and more willing to confront issues and people than before, although I am still "detailed" oriented like in the past. What I saw in my clients, I saw the difference in successfully leading and growing a company came to one attribute of "Strong Leadership". What is the meaning of strong leadership. I think what it means is the ability to influence others. Because companies that I coached often times were made of many people working in the team. With the owner and sometimes he or she also as a managing director had to convince their staff to do what he or she wanted them to do, and it is not always easy. The question is, how can one develop strong leadership to lead a company for the better? The answer lies within the owner/managing director/leader himself or herself. In coaching, my main role is to help the owner to solve business problems achieving his or her goals. To do this, I had to have several private coaching session with the owner. When I am with the client, I have to play four roles at the same time: role of a trainer, a consultant, a mentor and a therapist. Coaching happened where I touched those 4 areas with goals of bringing new awareness for the client, helping clients taking ownership of their actions and lastly holding them accountable for the results. In doing this, the coaching will help the client to discover himself or herself on what is her or his being is. Once that happen, that being needs to be expressed like radio frequency to their team, suppliers and clients. An example of this is Steve Jobs, not that I have ever coached him... it's just an example, Apple Computers products such as iPhone, iPad, iPod, etc, have created evangelists in their customers, team and suppliers. Although, now there are many products from different brands such as the androids and mp3 players, Apple products have created a new rules for cult of people to enjoy their products and become their die hard fans (evangelists). Steve Jobs vision and personality was like a radio frequency that is transformed and pull others with the same beliefs, vision and vibration to follow him, on other words, Steve Jobs have influenced them (strong leadership). So how do I usually helped my clients in developing their power of influence so that they can be a strong leader: First, I teach them that they are two types of circles that they need to be aware of to build their leaderships: smaller circle is called circle of influence and bigger circle is called circle of control. The circle that you can handle and under your leadership is your circle of influence. Therefore; if you want to lead a target who is beyond your circle of influence, its not going to happen unless you can make your circle of influence is bigger enough and touches your circle of control, which is your target market. Target that you want to influence and lead. To increase your circle of influence, you need to be aware of two situations: situation of your own being and situations of your target market's being. Does your being is matched with your target market. If not, you need to match it by increasing yours by reading more, learning more, doing more, being more congruent and getting coached so that you have someone accountable and have someone on the outside evaluating your efforts and result objectively. This is how you develop yourself. You want to be honest to yourself and others. Find your own vision that is a worthy cause for pursuing beyond your life time. Plan on how to achieve that vision and setting up your own commitments and company's commitments to make sure that when chaos happens, your commitments will hold your company and yourself together to achieve that vision. To develop your ability to influence others after you develop yourself is you need to know who else do your target market trusts, because most likely, the ones they trust are the ones that influence them, that have the ability to lead them. Trust is transferable, because of that, you need to spend time with be their friends on the persona level, become their helpers as their problem solvers partners. Have genuine interest about them. It's law of reciprocity, they will give you attention and do something for you if you do something for them first. As this happens, keep looking on how can you be close and trusted with others who already earn trusts from your target market. If you are a new director in a company, identify who are the existing someones who have circle of influence in the team of business. Get to know them personally, play dumb and dig deep, ask questions and listen well. Basically, you want to pace yourself so that you are in the same frequency with them, similar being as slowly you want to lead them to your goal (influence them). When you do all of that, as you meet your staff/target market in a meeting and try to influence them, you have already built enough rapport so influence your target to follow your lead. Because these have many things to do with vibes. If you are a leader of a business, usually people who are not in the same vibe will leave and you will start to attract people with similar being as yours. And that's what you want. There you have it, the bigger picture on how to develop your strong leadership by sharpening your skills in influencing others. When you call me and have a private chat, I can start coaching and helping you on how to do this into details and specific action plans. For short, you need to be congruent with what you believe and start lead people from there.